Print / Ad Media

Project: This mail slit ad was designed to inform the clients within the EnergyUnited service area that they have the option to view their energy usage and pay online via the company website. We decided to use pastel colors to send a visually welcome approach to the main targeted demographic.

Project: I created this service area map to replace the website image. There was an issue customers experienced reading/understanding the general service area covered by EnergyUnited. I created this map using Adobe Illustrator and Photoshop. This map was also published in the magazine Carolina Country. (2012)

Project: This postcard flyer was an ad I created informing EnergyUnited customers (and the people in their communities) about the annual Live Line Safety Demonstration. I used Adobe Illustrator, Photoshop, and InDesign to create it. The card was mailed out to 120,000 members.

Here are two of my favorite mail ad campaigns. I made quite a lot of mail ads during my time at EnergyUnited and these two required the most Photoshop work. The image marketing chose for the Triple Surge Guard (football season) campaign had an issue before it could be used. The adults in the picture were originally holding beer bottles (which the company wasn't allow to promote in any visual). So, in order to use the photo, I used Photoshop to remove the beer bottles and replace them with soda cans. The Bright Ideas Campaign is another favorite of mine because of how much good we were able to contribute to the educational systems in the communities we serve. I use Photoshop to combine Young Einstein, the chalkboard, the chalk font, and Bright Ideas logo.

Project: This project was created during my time in school. The assignment was to create a concert campaign which highlighted image print resolution, Split Complementary color schemes, and visual appeal. (2011)

Project: This was my favorite Abode Illustrator projects because it was one of the first digital projects I made specifically based on emphasizing the use of layers and grouping techniques. It is a remake of a cartoon character created by the writer Aaron McGruder. (2009)